WBD Unveils Canal+, Amazon Deals For Max In France & Spain Along With Launch Date; Fremantle UK Finance Hire – Global Briefs

WBD Unveils Canal+, Amazon Deals For Max In France & Spain Along With Launch Date; Fremantle UK Finance Hire – Global Briefs

WBD Unveils Canal+, Amazon Deals For Max In France & Spain Along With Launch Date

Warner Bros. Discovery (WBD) has struck deals with Amazon and Canal+ to distribute streamer Max in France and Spain, as much-anticipated European launch dates inch closer. The House of the Dragon platform will kick off in France, Poland, the Netherlands and Belgium on June 11, a couple of weeks after the Nordics, Iberia, and Central and Eastern Europe. WBD’s newly-struck distribution deals, which apply to Canal+ in France and Prime Video in France and Spain, hand the streamer major coverage across the two crucial territories as it launches internationally later than most of its rivals. Other partnerships have also been struck with  the majority of French and Spanish mobile, broadband and pay TV providers including Telefonica, Free, Vodafone, Orange, SFR, and MasMovil. Previously, WBD and Amazon had a Warner Pass deal in France that saw HBO content plus 12 channels made available on Prime Video in the nation. Max’s European rollout will come just before tentpole House of the Dragon Season 2 debuts in Europe. “Strong partnerships will turbocharge scale and build greater awareness for Max, helping us to reach new users faster, more effectively and more efficiently,” said JB Perrette, CEO and President of Global Streaming & Games at WBD. “Warner Bros. Discovery is still in the early days of our streaming growth. With almost half of the global addressable market still to come, we are excited and optimistic about the road ahead.” 

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