When I'm writing those commercials, I try to just poke fun at the concept of advertising and I try to stay true to the show's tone and the characters. It can be really difficult with some partners because they... First of all, it's not like they come to us and say, 'Hey, here's all of the pitches we have. Which one do you guys want to do?' We're just told, 'Hey, so we did a deal with Pringles.' You know what I mean? It's like, 'Okay. All right, cool.' We're not really in the loop on any of that. I'd like to be. I'd like to be in the room negotiating those rates, because I think that they're underselling the IP. I think they're giving it away. But they'll do stuff for Snickers and they'll come to us and say, 'Hey, blah, blah, blah, whatever. Can you guys do this or do that?' But my whole goal with writing those commercials is trying to stay true to the characters, trying to keep Rick cynical.