Banijay UK is launching a scripted label led by Intergalactic and Good Karma Hospital producer Iona Vrolyk.
Vrolyk, who has been a development exec for Banijay-owned Peaky Blinders producer Tiger Aspect since 2013, will launch Double Dutch with immediate effect.
The label is targeting popular, character-led returning series and will link up with key collaborators such as showrunner Julie Gearey, with whom Vrolyk has worked on Sky One’s Intergalactic and ITV2’s mid-2000s show Secret Diary of a Call Girl.
Vrolyk said the pair already have “exciting developments underway.”
Banijay UK CEO Lucinda Hicks hailed Vrolyk’s “rock-solid reputation for delivering popular, returning titles.”
“She understands how to be commercial but won’t compromise on creative ambition,” she added. “Start-ups are hard, we all know that, but when you have exceptional talent like Iona at the helm, the decision to just go for it is made easy.”