Yet another YouTube star is breaking into the toy biz.
Blippi, a beloved creator of YouTube’s preschool set, is rolling out his Blippi Toy line this month at various online and physical retailers across the U.S. and U.K. The line is being manufactured by Jazwares, a toy company that is also readying products alongside Australian kids’ channel CKN Toys.
Blippi is the character creation of edu-tainer Stevin John, a self-described entrepreneur-turned-YouTube monolith with a background in brand development, digital content creation, and online marketing. The adventurous Blippi character that John created is beloved for his orange and blue attire, comical mannerisms, and friendly demeanor. He operates four YouTube channels that have amassed more than 12 billion lifetime views and 20 million subscribers globally, with standalone Spanish- and German-language hubs.
Blippi Toys will comprise figures, vehicles, plushies, and educational sets that seek to help two-to-seven-year-olds become more curious about the world around them. For instance, Blippi Surprise Boxes (pictured above and priced at $10) — which are filled with mystery accessories — help kids learn to count, while 12 collectible figures each an object starting with a different letter of the alphabet. Finally, the Be Like Blippi Role Play set features costumes — including a clip-on bow tie and suspenders — to encourage children to dress up and explore the world around them.
In the U.S., products will be available at Walmart and Amazon. In the U.K., they will be available at Smyths, Tesco, Asda, Amazon, Argos, The Entertainer, and more.
“Blippi has quickly become among the most loved preschool brands, with unique and innovative content that naturally translates into playful and educational products,” Laura Zebersky, the chief commercial officer of Jazwares, said in a statement. “The initial response to Blippi Toys has been amazing and we are excited to work with Stevin to grow the Blippi brand and bring the joy of learning to families around the world.”