Hot take: it’s never too early to start thinking about the holiday season. In my apartment, as soon as it strikes 12:01am on November 1, I go from playing our office’s fall playlist to blasting Spotify’s Christmas Pop during my every waking moment. So, forgive me if I mentally bypass Thanksgiving to begin my holiday countdown. It’s not that I don’t like Thanksgiving … it’s just that I view it as more of a pre-holiday ritual.
I have a strong inkling that I’m not the only one out there who is already looking forward to the holiday season. Take Chip and Joanna Gaines for instance. Hearth & Hand, their home and lifestyle collection with Target, is gearing up to launch a lovely (and affordable) holiday collection that is bound to make your space a cozy holiday oasis. From unique holiday decor to coordinated gift wrapping to festive PJs, this holiday collection has it all. We’ve learned the hard way that anything Hearth & Hand goes fast, so we’ve picked our favorites for the release on October 18. Trust us, you won’t want to miss it!
Although Target doesn’t state specifically what time products launch online, past releases have started around 3 a.m. ET.