Chip & Joanna’s Holiday Collection for Target Launches This Weekend—And It’s Going to Sell Out Immediately

Chip & Joanna’s Holiday Collection for Target Launches This Weekend—And It’s Going to Sell Out Immediately

Hot take: it’s never too early to start thinking about the holiday season. In my apartment, as soon as it strikes 12:01am on November 1, I go from playing our office’s fall playlist to blasting Spotify’s Christmas Pop during my every waking moment. So, forgive me if I mentally bypass Thanksgiving to begin my holiday countdown. It’s not that I don’t like Thanksgiving … it’s just that I view it as more of a pre-holiday ritual.

I have a strong inkling that I’m not the only one out there who is already looking forward to the holiday season. Take Chip and Joanna Gaines for instance. Hearth & Hand, their home and lifestyle collection with Target, is gearing up to launch a lovely (and affordable) holiday collection that is bound to make your space a cozy holiday oasis. From unique holiday decor to coordinated gift wrapping to festive PJs, this holiday collection has it all. We’ve learned the hard way that anything Hearth & Hand goes fast, so we’ve picked our favorites for the release on October 18. Trust us, you won’t want to miss it!

available 10/18/20

Although Target doesn’t state specifically what time products launch online, past releases have started around 3 a.m. ET.