Digital kids content purveyor Moonbug has launched a VOD service dubbed the Moonbug Kids Channel on Apple TV.
The offering — a pre-school-aimed service comprising programming from Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime With Twinkle, and Gecko’s Garage — is currently available for Apple TV users in the U.K., U.S., Canada, and Australia, and is set to expand to more countries soon. The channel is also available on the Apple TV app via select Samsung smart TVs, Roku, and Amazon Fire TV devices.
Moonbug notes that its stable of popular kids’ content — much of which has first found extraordinary success on YouTube — aims to promote healthy values in kid viewers like compassion and resilience, while helping them learn important life skills.
In other distribution news, Moonbug — which was co-founded by media veterans René Rechtman and John Robson — recently inked a deal with Nordic Entertainment Group (NENT) to distribute one of its series, Mia’s Magic Playground, across the Nordic region exclusively on the NENT-owned, on-demand streaming service Viaplay. And the comany announced a massive foray into merchandising in October alongside Amazon and Walmart. All told, the company has raised a stunning $145 million to date in venture funding.