OP Talent, a U.K.-based digital talent management firm owned by TV production company Endemol Shine UK, has signed 12-year-old YouTube megastar Tiana Wilson — the self-described youngest female creator to surpass 10 million subscibers.
Wilson launched her YouTube career at age seven and currently posts kid-friendly product reviews; pranks on her parents (mom and dad Cherina and Nigel frequently co-star in her clips), games; unboxings; and challenges. Wilson, who hails from Nottingham in central England has amassed 16.5 million subscribers across two channels that have amassed 4 billion views from the TT Squad, which is what Wilson calls her fans. Wilson’s most-viewed video to date, whose title — Slime Prank In My Dad’s Hot Tub — is a hodgepodge of buzzworthy video topics, has amassed a staggering 120 million views.
In addition to her sprawling YouTube presence, Wilson launched her own merch range in 2018, which is stocked in U.K. supermarkets . In addition to Wilson, the firm also represents boxing champ and budding musician KSI, Dutch gamer Kwebbelkop, and Ali-A, who stars in the CBBC program I’m Not Driving That With Ali-A.
“Tiana is a hugely talented and natural YouTuber adored by her fans all over the world,” Liam Chivers, OP Talent’s managing director, said in a statement. “Our job is to help her to develop her channels even further and to guide her through the next exciting chapter of her career.”