This comes a couple of years after the social media site launched the scheme in the U.S.
Fact Check will review and rate the accuracy of content on the platform and will flag posts, links and videos that have been marked as false to users.
It also comes two months after politicians from nine countries slammed Mark Zuckerberg’s decision not to appear in front of a British parliamentary hearing to answer questions on fake news and misinformation – a session that included a surprising reference to Casablanca and a bizarre tale of how a bikini-searching photo app lead to Facebook’s latest privacy woes.
Zuckerberg was empty chaired by Britain’s Department for Digital Culture, Media and Sport’s Select Committee in a session in the Houses of Parliament, although 24 official representatives from nine countries, including the UK and Canada, grilled Richard Allan, Vice President of Policy Solutions at the social media giant for close to three hours.
Sarah Brown, training and news literacy manager, EMEA at Facebook, said, “People don’t want to see false news on Facebook, and nor do we. We’re delighted to be working with an organisation as reputable and respected as Full Fact to tackle this issue. By combining technology with the expertise of our factchecking partners, we’re working continuously to reduce the spread of misinformation on our platform.”