Goop’s newest product has social media wondering if it’s even real.
The Gwyneth Paltrow-founded health and wellness company released pictures of the Diapér Wednesday on Instagram and Facebook.
“Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” the company, known for bizarre products and advice, wrote. “Infused with a scent of jasmine and bergamot for a revitalized baby.”
The pricey panty — which comes in a 12-pack for $120 — will be available to buy on Goop’s website Thursday, May 12, at 11 a.m., according to the posts.
The Post has reached out to Goop for comment on the product.
In the meantime, many fans are questioning the seriousness of the announcement, wondering if the company is trolling the internet.
“I checked the date to see if it was leftover from April fools. Over the top, even for Goop,” a Facebook user wrote in a comment chain debating the post’s validity.
“THE STONES ARE A CHOKING HAZARD GWEN,” another advised.
“Did you guys get hacked?” one Instagram user commented.
“For Buckingham Palace I suppose,” another said.
The product — denounced as “a little too on-the-nose to be read as satire” by one detractor, who suggested it might be a commentary on the cost of diapers — would join a lineup of other interesting and all-too-real products, including Goop’s 24-karat gold dildo, a $1,995 Ouija board and the infamous “This Smells Like My Vagina” candle.
