Longtime lifestyle vlogger Alisha Marie McDonal, who has been on YouTube since 2008, is foraying further into fashion entrepreneurship with the launch of a new clothing line called Parallel Apparel.
Billed as a unisex, size-inclusive, and ethically-made brand fusing activewear and loungewear, the collection was co-created by McDonal and her older sister, fellow creator Ashley Nicole, with the first collection dropping today. Parallel ranges in price from $35 to $105 and in size from XS to 3XL, with all items manufactured in Los Angeles. The brand’s tagline is #SexyAsIs.
The name Parallel is a nod to the sisters’ dissimilar yet complementary styles, and is available exclusively on its proprietary website today beginning at 3 pm ET. Items include sweatpants, sweatshirts, bodysuits, bralettes, T-shirts, leggings, and more.
Business-savvy McDonal has spun her YouTube renown — including 8.1 million subscribers and 4 million monthly views — into myriad business ventures, such as a hit podcast called Pretty Basic (and accompanying beauty collab with Tarte) as well as her own thriving merch brand. Ashley Nicole, for her part, counts 1.2 million subscribers.
You can check out the launch video for Parallel Apparel below: