There are many ways that you can display your gratitude to your donors. The fact is, people donate for different reasons, so everyone will be motivated by something different. But there are definitely some tried and true tactics that work on most people. It’s best not to choose just one or two of these, but rather try to implement several techniques into your fundraising campaign.
Why is it important?
It is important not only to thank your donors but also to let them know how their money will make a difference and motivate other people as well. There are many ways that you can express gratitude to the ones who support your organization. The important thing is not to take anyone’s donation for granted and do what you can to thank them. It could be through social media, a website, digital walls. In this article, you can find some ideas about displaying your donors. No matter how small or large of an amount they gave, it should never go unnoticed because every cent counts!
4 ways of displaying donations
1. The Website
Many times people like to find information about what they are donating their money to, and it’s best not to leave them clueless. Make sure that you have a website set up for your organization because this is where much of the public will go in order to gather information about what you are doing with their donation. Have pages dedicated to what you do, how donations are used, discussions on the impact made so far or upcoming projects, etc. This way they can get all the information right from your own sources!
2. Social Media
Even though most people aren’t yet engaging long-term on social media, it’s still important to have an online presence through sites such as Facebook and Twitter. It also helps to have a background picture that displays your mission. This way, when people search about what you do, they will be able to find you easily when enabling the right keywords in their searches regarding your organization.
3. Touch Screen Digital Walls
Also known as donor walls, this is a great and fun way to show appreciation for your donors and give them a chance to brag about themselves at the same time! This interactive wall allows people to type in their name onto a computer screen, and it displays it onto the digital wall, which you can put up on your website for everyone to see. There are several ways that you can customize these, such as having photos of the donors or putting an image next to their names, so there is more than just plain text. It all depends on what kind of design you want for it, though!
4. In-Person Appreciation
This one is definitely not always available, but there are times when presenting the donor with some form of token of appreciation in person can really make an impact on them and get them excited about your organization. For example, it could be a gift card to a nice restaurant or an invitation to an outdoor event thanking them and perhaps even inviting their family and friends! This will get your supporters talking about you and sharing with whomever they know, which is never a bad thing.
Why should you thank your donors?
There are many reasons why you should thank and appreciate your donors, and they usually don’t involve just the money they donated. A lot of people come to an organization or charity because they want to help out, but what keeps them coming back is feeling appreciated and knowing that their money was spent wisely. If donors aren’t happy, then they definitely won’t give again, so it’s important to be grateful each time someone contributes to your cause!
Donors are the lifeblood of an organization because they provide you with the funds that you need, so being grateful to them is more than just common courtesy. It’s good sense, and it will help attract more people who want to contribute to what you do. Appreciation is not just about words but also actions because your donors want to see results. The greater the impact you make, the more people will give and continue to be supporters, so it’s important to always go above and beyond for them!
One way of showing appreciation may be through social media, another could be through digital walls. No matter what, there are many gestures that an organization can do to show their gratitude towards all of their wonderful donors out there! Showing your donors how much they mean to you is the best thing that any organization can ever do for them.
