Undoubtedly, the decision to make Casino Royale a soft reboot of the Bond franchise necessitated hiring someone like Daniel Craig. If the 21st film in the line was to be a fresh start, the powers that be couldn’t simply go on casting someone that fit the traditional mold described by Martin Campbell. In a way, breaking from the expectations of the public, as well as Campbell himself, was the only way to give 007 the new lease on life he would eventually find.