DirecTV will allow customers to opt out of local TV stations and pay a lower monthly rate.
NextTV is reporting that customers who decide not to pay for local stations through DirecTV will receive discounts of $12 a month.
“Consumers have been voting with their wallets for years that pay TV – as currently constructed – is too expensive and restricts their choices,” said Rob Thun, DirecTV chief content officer, speaking with NextTV. “Our new ‘No Locals’ package enables customers to take an important step forward in culling out certain types of content they may no longer care to watch and better balance the price they are willing to pay.”
The discount is likely to stem from DirecTV’s retransmission fight with Tegna. DirecTV suggested offering local stations on an a la carte basis.
