Disney is raising select prices at its theme parks as it prepares to embark on a long-term expansion of its parks and resorts portfolio.
The media giant initiated the new rates today, a few weeks after CEO Bob Iger and Parks Experiences and Products chief Josh D’Amaro outlined plans for a $60 billion investment over the next 10 years. The execs made a detailed presentation to Wall Street analysts at an event in Orlando, FL, articulating a strategy for reaching a large, untapped audience with a strategy centered on “stories, scale, and fans.”
Annual passes for Disney World in Orlando are rising almost 10% to $1,449. Parking at the theme park will also rise by $5 to $30 total, though it is free for hotel guests.
At Disneyland, the most expensive daily pass is rising almost 9% to $194, while the four tiers of Magic Key passes are increasing between 3.1% and 21.5% and Genie+ add-ons also. Parking for cars and motorcycles at the California park will also rise $5 to $35.
“We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer,” a company spokesperson said in a statement provided to Deadline.
Date-based day passes for the parks will stay at the same price, continuing to vary according to the level of activity on a given day. Those basic tickets are $104 at Disneyland and $109 at Disney World, on par with pre-Covid prices.
The rate adjustments come as the company also has introduced promotions and new options, including limited-time discount offers and the return of all-day “park hopper” access starting on January 9. Disneyland is also adding two rides to the Disney Genie+ bundle: Mickey & Minnie’s Runaway Railway beginning today, and The Little Mermaid – Ariel’s Undersea Adventure next month starting next month. The park’s reservation calendar booking window has increased to 120 days.
