Max Cutler, the former Spotify executive who oversaw the audio streamer’s deals with the likes of Alex Cooper and Joe Rogan, is launching his own company.
Cutler, who founded Parcast Studios, which Spotify acquired in 2019 for $56M, left Spotify as part of a reorg last year.
He is now launching PAVE Studios, which will focus on audio, video, books and live experiences. The name stands for Podcasts, Audiobooks, Video and Entertainment.
It will feature two studios: OpenMind and Crime House. OpenMind will focus on wellness and Crime House will focus on true-crime.
At launch, Cutler is working with a number of creators including Rich Bitch author Nicole Lapin, Mark Hyman, MD, host of the The Doctor’s Farmacy podcast, Vanderpump Rules star Ally Lewber, Jemma Sbeg, host of the The Psychology of your 20’s podcast, and astrologer Aliza Kelly.
“In today’s media landscape, the convergence of formats is reshaping the way we consume content. Storytellers who successfully engage audiences and create fandoms through written, audio, and video content have led the charge in cultivating their robust communities into diverse businesses,” said Cutler. “PAVE Studios will set the stage for a better way of producing, distributing and consuming the world’s greatest original content, all while empowering creators, simplifying content discovery, and fostering vibrant fan communities.”
