Universal’s M. Night Shyamalan R-rated thriller, Knock at the Cabin, opened its doors last night to $1.45M in previews off showtimes that began at 5PM. That number is just under the preview figure of Shyamalan‘s Old which did $1.5M before a $16.8M opening. Knock at the Cabin‘s previews makes sense as the tracking outlook for the movie is between $15M-$17M at 3,643 theaters. Knock at the Cabin also has the fuel from PLF and Dolby ticketing. The pic cost $20M before P&A.
While Old‘s opening was at a time when moviegoers were making their way back to the cinema from the pandemic, when it comes to Shyamalan, the theatrical business of his films boils down to his endings. Old put many off with a C+ CinemaScore and critics at 50% Rotten, the pic legging out to $48.2M. That was a different scenario from his recent Universal highpoints, Split ($40M opening, $138.2M domestic) and Glass ($40M opening, $111M domestic) which were connected to his 2000 thriller Unbreakable. Knock at the Cabin, based on Paul Tremblay’s bestseller The Cabin at the End of the World, may have a better chance at the box office as it currently stands at 69% fresh with RT film reviewers.
Paramount’s older-female skewing 80 for Brady which was acquired by Fifth Season and financed for $28M posted $750K in previews that began at 3PM yesterday at 3,000 locations. Counting all of the movie’s advance screenings, including sneaks, Tuesday and Wednesday advances, 80 for Brady‘s total preview cash is at $1.27M. Jane Fonda, Lily Tomlin, Sally Field and Rita Moreno star as a group of friends who make it their lifelong mission to go to the Super Bowl and meet NFL superstar Tom Brady. Though 65% fresh with critics, the pic has the potential to overindex, the base level opening being around $10M. Rival studio sources have the pic’s opening in the teens. Book Club, which starred Tomlin, Fonda and Candice Bergen, was a sleeper for Paramount opening to $13.5M, and legging out to $68.5M. If Paramount can do that again with 80 for Brady, that’s a great result for a movie aimed at the over 55 demo during the pandemic.
