Marvel's Shang-Chi Has A Strong Second Weekend At The Box Office, Scoring A Big Win For Theaters

Like all of the other titles released by Warner Bros. this year, Malignant premiered this past weekend simultaneously in theaters and streaming on HBO Max, and it's easy to believe that had a key impact on the movie's performance – but that surely wasn't the only influencing factor. The marketing for the movie was also very limited in an aim to protect all of the big twists and surprises (which have inspired wonderful social media chatter all weekend). Because of this, awareness of it may have not have been at maximum levels. That being said, it's a film that has "future cult following" written all over it. It's unlikely that its growing core audience will be reflected in future weeks at the box office, as the convenience of watching it at home may prove too alluring for most, but that's too bad because it makes for a fantastic theatrical experience.