TikTok Star Kyle Marisa Roth Dead At 36

The social media world was shocked and saddened to hear the news of Kyle Marisa Roth’s passing on Monday, April 15. Roth’s mother, Jacquie Cohen Roth, announced the news in a LinkedIn post.

“This is not a platform for personal life shares but so many of my connections on this platform go back years and I have a devastating loss to share. My daughter Kyle has passed away. She touched some of your lives personally and some of your lives via her immense life on another platform,” she said in the post, referencing her daughter’s TikTok fame.

“Kyle loved and lived fiercely. Nothing makes sense now and we’ll understand more in the next few days. Be kind to one another please.”

No official cause of death has been released. Roth was 36 years old and lived in the Washington, D.C. area.

Roth’s sister, Lindsay Roth, also confirmed the death on social media.

“My sister Kyle Marisa passed away last week,” she posted on Instagram on April 15. “As a family we are still processing and deciding how to properly celebrate and honor her life. We don’t know happened yet. I know she touched so many people with her humor, intelligence, beauty, gossip activism, athleticism and more - she had so many gifts.”

Roth built a platform on TikTok by reading blind items and offering up her sometimes controversial opinions on them. She’d amassed hundreds of thousands of followers at the time of her death. She began each video with her signature call out, “You want more? I’ll give you more,” before launching into a usually salacious celebrity gossip blind item.

Rumors had been swirling since Roth’s mega successful account was banned on TikTok recently for “copyright violations,” which Roth attributed to complaints about using unauthorized clips of the film, “The Greatest Love Story Never Told,” starring Jennifer Lopez.

A recent Forbes article explored the idea that Lopez was having TikTok accounts that were critical of her banned. Roth herself was quoted in the story.

“… Several creators claimed to have received copyright strikes on their TikTok accounts in response to their critical commentary on ‘The Greatest Love Story Never Told.’ Copyright strikes can greatly affect a creator’s reach and potential earnings; for TikTokers who make a living from the video-sharing platform, the move was viewed as a low blow from Lopez’s team,” the article stated.

The article continued. “‘J Lo’s narcissism single-handedly crushed the main portion of my small business,’ Kyle Marisa said. ‘I didn’t even have the opportunity to download or save 4 years worth of my content that had been viewed over a billion times and accumulated over 50 million likes.’ Kyle Marisa has since created a new account, but lamented the four years of hard work that was put into building her sizable TikTok following of almost 700,000, having lost hundreds of thousands of followers from the ban. She told me that her earning potential has been severely impacted by the loss of her account, estimating that ‘J Lo has cost me more than 4 figures of income just for March 2024,’ which affects her ability to access necessary medical care.”

On April 1, Roth posted a video on TikTok referencing the Forbes article and stating, “I can’t get a colonoscopy any time soon, can’t afford it. And you guys already know I’m overdue. And I missed Colon Cancer Awareness Month, where I was going to use my 700,000 follower platform to talk about my experience.”

“But oh, J. LuLu had a f------ narcissistic meltdown. She robbed me of everything. If I die of colon cancer, it’s on her,” she said ominously.

Roth had been open about her battle with colon cancer and the ensuing depression that followed her recovery on her platform.

On one of her last videos, Bunnie Xo, the podcast host and wife of country singer Jelly Roll, commented, “I’m so sad.” Molly McPherson, a PR pro who has over 500,000 followers on TikTok, shared an emotional video just after she found out the news of Roth’s death.

“I’m absolutely devastated by this news… I’m so sad and I’m so angry right now. I’m in shock… Kyle was amazing. Some people dismiss creators because they’re on this app and they might be silly and trite… She had boundless energy and yes, she talked about blind gossip, things that people might look down on. But you know what? Kyle was brilliant.”