The Gabriela Cowperthwaite-directed drama based on Matthew Teague’s book The Friend: Love Is Not a Big Enough Word debuted at 543 locations and grossed an estimated $250K on its first weekend out with a per-screen average $460. This bodes well for the drama which currently sits at an 83% on Rotten Tomatoes and has thrown its hat in the ring for awards season.
The film separated itself from a typical day and date release as Gravitas used a focused and targeted exhibitor marketing approach. Outside of Wonder Woman 1984, which was an SVOD release, Our Friend debuted as the largest opening for a day and date film since October 16. It looks to expand next weekend to approximately 750 locations.
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Another day and date title, Steven Kostanski’s PG: Psycho Goreman grossed an estimated $44,500 on 45 screens, for a per-screen average of $989. With its B-movie charm, the RLJE Films horror-comedy has a strong 89% on Rotten Tomatoes.
IFC Films’ Western drama No Man’s Land starring Frank Grillo made its on demand debut and opened in 255 theaters nationwide to an estimated weekend gross of $62K for a per-theater average of $243.
Rounding out the theatrical debuts this weekend is Vertical Entertainment’s Brothers By Blood. With 91 runs in its first weekend out, the Jérémie Guez’s crime drama earned an estimated $30K with a per-screen average of $326.
Other noteworthy titles this weekend is Lionsgate’s Fatale, which continues to perform fairly well as its cume crossed the $5 million mark in its sixth weekend out while Focus Features’ Promising Young Woman hit an estimated $4 million with its cume in its fifth weekend.
Brothers By Blood (Vertical Entertainment) Week 1 [91 Theaters] Weekend $30,000; Average $326
No Man’s Land (IFC Films) Week 1 [255 Theaters] Weekend $62,000; Average $243
Our Friend (Gravitas Ventures) Week 1 [543 Theaters]; Weekend $250,000; Average $460
PG: Psycho Goreman (RLJE Films) Week 1 [45 Screens]; $44,500; Average $989
American Skin (Vertical Entertainment) – Week 2 [70 Theaters] ; Weekend $37,000; Average $523; Cume $87,000
Don’t Tell A Soul (Saban Films) – Week 2 [105 Theaters] Weekend $44,000; Average $422; Cume $126,000
MLK/FBI (IFC Films) – Week 2 [79 Theaters] Weekend $5,000; Average $63; Cume $40,406
THIRD WEEKEND + HOLDOVERS
Come Play (Focus Features) – Week 13 [166 Theaters]; Weekend $100,000; Average $602; Cume $9,949,000
Fatale (Lionsgate) – Week 6 [1,132 theaters]; Weekend $423,000; Average $374; Cume $5,281,000
Half Brothers (Focus Features) – Week 8 [108 Theaters]; Weekend $35,000; Average $324; Cume $2,235,000
Pinocchio (Roadside Attractions) – Week 5 [602 Screens]; Weekend $122,660; Average $204; Cume $1,527,538
Promising Young Woman (Focus Features) – Week 5 [1,236 Theaters]; Weekend $400,000; Average $324; Cume $4,000,000
The War With Grandpa (101 Studios) – Week 16 [507 Theaters] Weekend $163,944; Average $323; Cume $19,469,358