‘Saturday Night Live’ Ratings Slip With Host Harry Styles

‘Saturday Night Live’ Ratings Slip With Host Harry Styles

The Nov. 16 edition of Saturday Night Live, with host and musical guest Harry Styles, has averaged a 3.9 Live+Same Day household rating in the 44 local metered markets and a 1.6 adults 18-49 rating in the 25 markets with local people meters.


That was down a bit from the most recent SNL original on Nov. 2, hosted by Kristen Stewart with musical guest Coldplay (4.1, 1.7). It also was a tenth above the lowest HH delivery since Nielsen changed its methodology in October (3.8) and off a tenth from the 18-49 L+SD rating the late-night program had logged since (1.7).


Last night’s SNL, on which Styles premiered his new single Watermelon Sugar, was the #2 show of the night in metered-market households and in 18-49 in the local people meters, behind only ABC’s Oklahoma-Baylor college football.

SNL almost triples its L+SD demo ratings with digital and linear delayed viewing factored in. About 29% of SNL’s total viewed minutes during the 2018-19 season came on digital platforms through short-form videos and full-episode views.


Besides the impeachment hearing cold open featuring Jon Hamm, which HAS amassed more than a million views overnight, here is the other videos from last night that have garnered more than 500K views by mid-morning Sunday, the opening segment of Weekend Update, also mainly about President Donald Trump’s impeachment hearing, and Styles’ performance of Watermelon Sugar:


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