Twitch To Hold Celebrity-Studded 12-Hour Livestream March 28, Raising Funds For WHO’s Coronavirus Efforts

Twitch To Hold Celebrity-Studded 12-Hour Livestream March 28, Raising Funds For WHO’s Coronavirus Efforts

On March 28, Twitch will host Stream Aid, a 12-hour, celebrity-studded charity livestream to raise money for the World Health Organization’s (WHO) COVID-19 Solidarity Response Fund.


“[W]e’re bringing our community and a whole lot of other folks together to do what we do best,” Twitch wrote in a blog post announcing the stream. “#stayhome, play games, and support a good cause.”


Celebrities including YouTuber Lindsey StirlingJoe Jonas, Drew Taggart of Grammy-winning band The Chainsmokers, Formula 1 racer Lando Norris, two-time Olympic gymnast Aly Raisman, and Philadelphia Eagles quarterback Darius Slay will pop in over the course of the stream. Some guests will play games like Fortnite as part of the Twitch Rivals program, which pits creators, celebs, and pro gamers against one another in live esports events.


The stream will also feature a number of live musical performances from artists including Diplo, LAUV, Charlie Puth, and Jordin Sparks.


Additionally, “we’ll be combing Twitch to feature streamers who are live on Saturday and pull them into our broadcast,” the platform said. For a chance to be featured, folks should stream on March 28 using the tag #TwitchStreamAid.


Creators who want to help the platform raise money for the WHO’s fund can open an official supporting campaign using its donation tools, or use its co-streaming function to air Stream Aid on their own channels, Twitch said.


Twitch added that its 12-hour stream “will kick off a week’s worth of fundraising opportunities…where the community can continue to host their own streams and raise money for this cause.” More details about next week’s events are still to come.


The WHO’s COVID-19 Solidarity Response Fund was opened earlier this month by the United Nations Foundation and the Swiss Philanthropy Foundation. It aims to raise at least $675 million to “directly support the WHO’s global work to help countries prevent, detect, and respond to the COVID-19 pandemic in accordance with the WHO Strategic Preparedness and Response Plan.”


You can see Twitch Stream Aid’s full guest lineup here, and see more information about the WHO’s fund here.






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