The COVID-19 pandemic has disturbed our health care system, education, economy, leisure, and many other institutions that impact our daily lives, and the sports industry is no exception. The pandemic has caused the most significant disruptions of worldwide sporting events since World War II. The majority of both local and global events have been either canceled or postponed, leaving people involved in the industry unemployed and fans without their favorite entertainment.
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In light of the coronavirus pandemic, Nike released a new ad to inspire both sports fans and athletes
While there’s nothing to be done except for maintaining strict safety measures until the threat of COVID-19 subsides, Nike has released an ad trying to inspire both sports fans and athletes.
The clip features glorious sporting moments seamlessly blended into one to highlight the important message that we aren’t alone in this.
Nike shared the clip on their Twitter account with the caption: “Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs.”
Narrated by the soccer superstar Megan Rapinoe, the short clip features 72 archival clips that were selected out of a staggering 4,000 pieces of footage.
It shows the moments of Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappé.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better. We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change,” Rapinoe says in the ad.