The original announcement for the show revealed that it would feature six activists from around the world working for meaningful change in one of three causes: health, education, and environment. Over five weeks, the reality series would put the contestants in missions, media stunts, community events, and digital campaigns to try and gain online awareness, with success measured via online engagement, social metrics, and input from the the hosts, then comprised of Julianne Hough, Usher, and Priyanka Chopra Jonas.
