Beyoncé and the sportswear manufacturer have reportedly mutually parted ways, according to the Hollywood Reporter.
Page Six has reached out to reps for Beyoncé and Adidas but did not immediately hear back.
News of the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021.
At the time, the Wall Street Journal reported that Beyoncé’s line was projected to bring in well over $250 million in sales last year.
However, “in five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, adding that the clothing and sneaker line was “losing money for Adidas.”Reports had surfaced that the “Cuff It” singer’s clothing line sales plummeted by 50 percent last year.Ivy Park/InstagramIvy Park was reportedly projected to bring in $250 million in 2022, however, it only garnered $40 million.Ivy Park/Instagram
Beyoncé, 41, originally launched Ivy Park with Topshop in 2016. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying and racism.
The following year, the “Drunk in Love” singer teamed up with Adidas to launch an inclusive unisex line that catered to both men and women.
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“This new line is fun and lends itself to creativity, the ultimate power,” the 32-time Grammy winner told Elle magazine in January 2020. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift.
“I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”The Grammy winner launched Ivy Park in 2016 with Topshop.Ivy ParkThe unisex line featured clothing (ranging from sizes XXXS to XXXXL) and sneakers.weareivypark/Instagram
The line featured several styles for adults and children, including leggings, hoodies, dresses, socks, sports bras and sneakers in sizes ranging from XXXS to XXXXL.
Beyoncé unveiled her latest Ivy Park drop — dubbed Park Trail — back in January. The collection featured bright orange, blue and camouflage pieces for kids, men and women. The singer also tapped rapper Ice Spice to appear in the line’s campaign.
And while her partnership with Adidas may be over, the “Cuff It” singer is gearing up to kick off her highly anticipated “Renaissance World Tour” in May.
After performing overseas, Beyoncé will kick off the North American leg of her trek on July 8 in Toronto.
She will also hit several US cities, including Chicago, New York City, Boston, Atlanta, Miami, Las Vegas, Los Angeles, Houston and New Orleans.