Google Reveals Star With Most Trending Searches In 2023 And It Isn’t Taylor Swift – See The Lists Of Actors, Musicians, Shows & More

Google Reveals Star With Most Trending Searches In 2023 And It Isn’t Taylor Swift – See The Lists Of Actors, Musicians, Shows & More

Google has released its annual list of the year’s top trending searches, and if you’re thinking Taylor Swift tops yet another chart, think again.

The person who prompted the most trending queries – i.e., had the highest spike in traffic over a sustained period in 2023 as compared to 2022 – was… Damar Hamlin.

No doubt some Googlers might have to re-Google that name: Hamlin is the Buffalo Bills safety who made international headlines nearly a year ago when he suffered cardiac arrest and collapsed on-field during a January 2, 2023, Monday Night Football game against the Cincinnati Bengals. (He recovered and returned to NFL play in August.)

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Coming in second in the “People” category is Jeremy Renner, who had a serious health incident of his own just the day before Hamlin when he was run over by a snowplow.

And at #3? Travis Kelce, the Kansas City Chiefs tight end who encountered an unstoppable force of an entirely different sort when he started dating the massively popular Swift.

See the complete lists below.

Surprisingly, Swift didn’t even make the Top 10 Musicians – perhaps because no one on earth really needs Google to tell them who she is. (Google doesn’t speculate on users’ motivations.) Jason Aldean, on the other hand, was long a country music favorite but broke through to a much wider public when his controversial single “Try That in a Small Town” made headlines last May and was denounced by many as racist and reactionary. He topped Google’s “Musician” category. (Ice Spice, who appeared in a video with Swift last May, came in at #2.)

Swift did have the most-searched tour, though, with her Eras Tour beating out other much-searched tours by Matt Rife, Beyonce and Olivia Rodrigo, among others.

Renner topped the “Actors” category, followed by Jamie Fox (who was hospitalized for a mystery illness last April), with Danny Masterson, the former That ’70s Show actor sentenced in September to more than 30 years in prison on two rape charges.

In the “Movies” category, Barbie beat out Oppenheimer for the #1 spot, and The Last of Us was tops in the “TV Shows” category.

In the “Passings” category, Matthew Perry saw the highest spike in traffic after his tragic death at 54 in October. Tina Turner was second on the list, with Jerry Springer at #3. Other deaths that prompted searches were Jimmy Buffett, Sinéad O’Connor and Lisa Marie Presley.

Some other interesting tidbits: Succession was tops-in-trending-searches for recaps and finale info, and Google’s “Hum to Search” feature was used most often for The White Stripes’ 2003 song “Seven Nation Army,” perhaps in part because the song’s incredible riff was adopted by protesters in Israel and set to the new lyrics “Demokratia o mered” (Democracy or rebellion).

Here are the “Google Year In Search” lists wit the top trending data of 2024.:

Damar Hamlin at Chicago’s Soldier Field on August 26, 2023 Michael Reaves/Getty Images


Damar Hamlin
Jeremy Renner
Travis Kelce
Tucker Carlson
Lil Tay
Andrew Tate
Carlee Russell
Jamie Foxx
Danny Masterson
Matt Rife


Matthew Perry
Tina Turner
Jerry Springer
Jimmy Buffett
Sinéad O’Connor
Ken Block
Tyre Nicholas
Lisa Marie Presley
Suzanne Somers
Bob Barker


Jeremy Renner
Jamie Foxx
Danny Masterson
Matt Rife
Pedro Pascal
Jonathan Majors
Sophie Turner
Russell Brand
Ke Huy Quan
Josh Hutcherson


Sound of Freedom
Everything Everywhere All at Once
Guardians of the Galaxy Vol. 3
The Super Mario Bros. Movie
Creed III
John Wick: Chapter 4
Five Nights at Freddy’s
Cocaine Bear

Jason Aldean Joshua Applegate/Getty Images


Jason Aldean
Ice Spice
Oliver Anthony
Peso Pluma
Joe Jonas
Sam Smith
Matt Healy
Kellie Pickler
Kim Petras
Sexyy Red


Try That In A Small Town – Jason Aldean
Rich Men North of Richmond – Oliver Anthony
Unholy – Sam Smith and Kim Petras
Ella Baila Sola – Eslabon Armado and Peso Pluma
Boy’s a liar Pt. 2 – Ice Spice and PinkPantheress
Kill Bill – SZA
Cruel Summer – Taylor Swift
Margaritaville – Jimmy Buffett
Bzrp Music Sessions, Vol. 53 – Shakira
vampire – Olivia Rodrigo

TV Shows

The Last of Us
Ginny & Georgia
Queen Charlotte: A Bridgerton Story
Daisy Jones & The Six
That ’90s Show
The Idol
The Fall of the House of Usher

Jack White of the White Stripes (2007) Stephen Lovekin/WireImage

Hum to Search: Top Songs

Seven Nation Army – The White Stripes
Kill Bill – SZA
Ballin’ – Mustard
Tom’s Diner – AnnenMayKantereit
Until I Found You – Stephen Sanchez
Flowers – Miley Cyrus
Barbie Girl – Aqua
Shinunoga E-Wa – Fujii Kaze
Believer – Imagine Dragons
Wellerman – Nathan Evans

Celebrity Outfits

Kim Mulkey
Margot Robbie’s Barbie outfits
Taylor Swift
Joe Burrow
Keke Palmer
Travis Kelce
Sam Smith
Ice Spice
Zion Williamson
Karol G


Ginny & Georgia season 1
Outer Banks season 2
Ted Lasso
You season 3
The Bear season 1
The Witcher season 2
The Last of Us
Shadow and Bone season 1
Sweet Magnolias season 2


Taylor Swift Eras tour
Matt Rife
Beyonce Renaissance
Olivia Rodrigo
NSYNC reunion
Bryson Tiller
Lana Del Rey


Ginny & Georgia
The Last of Us
Glass Onion
The Night Agent


Ted Lasso
The Last of Us
The Voice
Golden Bachelor
Vanderpump Rules

Horror Movies

Five Nights At Freddy’s
Cocaine Bear
The Menu
Scream VI
Evil Dead Rise
Knock At The Cabin
Insidious: The Red Door
Talk To Me
The Nun II

‘Guardians of the Galaxy Vol. 3’ Marvel / Walt Disney Studios Motion Pictures / Courtesy Everett Collection

Action Movies

Guardians of the Galaxy Vol. 3
Creed III
John Wick: Chapter
Killers Of The Flower Moon
Spider-Man: Across the Spider-Verse
Transformers: Rise of the Beasts
Blue Beetle
Fast X
The Marvels
Ant-Man and the Wasp: Quantumania

Romance Movies

You People
Asteroid City
No Hard Feelings
Your Place or Mine

Drama/Thriller Movies

Sound Of Freedom
The Whale
Glass Onion
The Equalizer 3
Jesus Revolution
Heart Of Stone
Secret Invasion

Fantasy Movies

Everything Everywhere All At Once
The Little Mermaid
Indiana Jones and the Dial of Destiny
Dungeons & Dragons: Honor Among Thieves

Comedy Movies

The Super Mario Bros. Movie
A Man Called Otto
80 For Brady
Shazam! Fury of the Gods
Beau Is Afraid
Haunted Mansion
Banshees Of Inisherin
Totally Killer