Netflix Starts Countdown To End Of Password Sharing For Non-Subscribers

Netflix is clamping down on password sharing amongst its cross-section of users.

While the subscription streaming service has dominated the streaming video industry, enjoying years of continued subscriber growth, that changed when a wave of new services flooded the market.

With options like Peacock, Disney Plus, Paramount Plus, HBO Max, and Apple TV Plus, streaming has become complicated for those with a variety of content they enjoy across each platform, meaning they must use and ultimately pay for consumption.

Additionally, the influx of these services has intensified the heat of competition, prompting Netflix to implement strategies it had dismissed for years, including suppressing account-sharing.

Netflix Will Roll Out Paid Sharing Option Before The End Of The First Quarter

Netflix has given its freeloading users a two-month timeline before it begins charging them for password sharing. The production company shared the update in a letter to shareholders, highlighting that “widespread account sharing” has exceeded a hundred million viewers.

Although it had initially announced its intention to review its policy on password sharing last October, it neglected to provide a specific date for the beginning of the clampdown. It is worth noting that while it still did not specify a date for the policy’s implementation, the letter stated that paid sharing would begin to roll out more broadly “later in Q1 [quarter one].”

“While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly. So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account,” Netflix noted, per CBS News.

The California-based company divulged that last year had been “tough” because it had its first subscriber loss in over ten years. As it turned out, Netflix’s customer base had fallen by 200,000 subscribers in the first quarter of 2022.

To combat the extra loss it will face with its recent clampdown move, Netflix introduced a “Basic with Ads” option for $6.99 per month — its ad-free version charges $9.99 per month — last November. These 15 to 30-second ads play before and during streaming.

Leading up to the recent measure to eliminate password sharing, the streaming service divulged its plans for a paid sharing option — for multiple users under an account. With the implementation of this policy, people watching Netflix content using somebody else’s account will have to create their own and pay for that access. 

As for enabling people to share an account, the streaming service will add “paid sharing,” an option that costs less than a full subscription. The new option is primarily for people wishing to share their Netflix account with loved ones living elsewhere.

The On-Demand Streaming Platform Wants To Hire A Flight Attendant For $385,000 Per Year

The Blast reported over the weekend that Netflix was looking to hire a new flight attendant for one of its private jets. Besides working with and taking care of the highest employees of the company, an annual pay of a whopping $385,000 has been offered.

“Do you have a passion for aviation and a desire to work within a dream crew? The Netflix Aviation department provides exceptional, safe, confidential air transportation,” the company wrote of the opportunity.

Claiming that it is its “goal to provide the most outstanding aviation experience available,” it said it was “using the best people” alongside “the best equipment” and off-the-charts customer service. 

“The aviation team helps Netflix reach the world more efficiently and effectively so the company can continue to create joy around the world,” it read. Netflix further detailed that the flight attendant was expected to embrace its culture, be independent, and self-motivated.

It mentioned that the “right candidate” would be “professionally trained in cabin and passenger safety and aircraft emergency evacuation.” With the company offering a yearly income of $385,000 for a flight attendant, it is clear that it has recovered from last year’s first-quarter subscription crisis.

In fact, Netflix asserted in October that it earned over 2.4 Million subscribers in one month — an over-the-top and phenomenal feat.