The story of the Nintendo Switch in 15 slides

The story of the Nintendo Switch in 15 slides

Nintendo’s executives gave a slide show that told the state of the Nintendo Switch game console.

The Switch has been the mainstay of Nintendo’s hardware strategy since 2017. It combined the portable gaming device with the home living room console, and players have loved that versatility. Here’s the story of the Switch in 15 slides.

Nintendo pointed out that the Switch user community has grown to 127 million annual players, reaching new heights every year since the launch.

The number of Nintendo Switch users has grown across seven years.The number of Nintendo Switch users has grown across seven years.

Nintendo’s strategy to make the Switch into a global phenomenon.

Nintendo kept the Switch business growing through different strategies.Nintendo kept the Switch business growing through different strategies.

Online play has lagged other platforms, but it has steadily grown.

Nintendo online membership has steadily grown.Nintendo online membership has steadily grown.

The Switch’s online capability has led to bigger digital sales, reducing dependence on expensive cartridges.

Nintendo has had more digital game sales lately.Nintendo has had more digital game sales lately.

The biggest game companies have embraced the Switch. That was never a given, but high volumes of device sales brought in the big players.

Nintendo's third-party ecosystem has expanded to the biggest game makers.Nintendo’s third-party ecosystem has expanded to the biggest game makers.

Indie game companies have taken their games to the Switch.

The Switch has become a haven for indies too.The Switch has become a haven for indies too.

Nintendo has taken the Switch to new markets around the world.

Regional expansion has been good for the Switch.Regional expansion has been good for the Switch.

Maio has been a smash on the Switch.

Familiar Mario franchises have been a hit on the Switch.Familiar Mario franchises have been a hit on the Switch.

Nintendo’s big first-party titles, made in-house at the company, have driven huge volumes on the Switch.

Nintendo's big first-party titles drive the Switch.Nintendo’s big first-party titles drive the Switch.

Pokémon sales have reached 99 million on the Switch. That’s an incredible attach rate of two out of every three devices sold.

Pokemon has been a monster on the Switch.Pokemon has been a monster on the Switch.

The Super Mario Bros. Movie earned $1.3 billion at the global box office, and it spurred sales of Switch games. So Nintendo has commissioned more movies.

Nintendo is moving into movies to raise awareness of its brands.Nintendo is moving into movies to raise awareness of its brands.

Nintendo has also raised awareness among non-gamers by taking gaming into theme parks around the world.

And it's expanding into theme parks.And it’s expanding into theme parks.

But what goes up must come down. Switch sales are finally starting to slow down.

But what goes up must come down. Switch sales are slowing.But what goes up must come down. Switch sales are slowing.

And now Nintendo is openly talking about launch a successor to the Nintendo Switch that will be backward compatible with Switch titles.

And now a new Switch is coming.