‘Wednesday’ Star Jenna Ortega Joins Adidas As Global Ambassador

‘Wednesday’ Star Jenna Ortega Joins Adidas As Global Ambassador

Jenna Ortega is securing the sporty bag!

Although she began her acting career as a child actress, it was not until she starred in Disney’s “Stuck in the Middle” that she had her breakthrough. With her starring as the protagonist of the hit Netflix series “Wednesday” last year, her life has taken a new, better turn. 

Besides earning her colleagues’ respect for playing the role of Wednesday Addams so well, Ortega has also now been signed as the newest global ambassador of the prestigious sportswear brand Adidas.

Jenna Ortega’s Adidas Signing To Bring In The Gen Z Demographic For The Sportswear Brand

As the new global ambassador for Adidas, Ortega is scheduled to be the face of a yet-to-be-unveiled label under the brand’s umbrella. Called “Adidas Sportswear,” the never-before-seen product marks the first new label the German company has launched in over five decades.

Adidas coincidentally announced the signing on Wednesday with a picture of the “Yes Day” actress wearing a seemingly new outfit from the brand. While the top was a long-sleeved purple and black striped jersey, her bottoms included a purple tracksuit and white sneakers with the brand’s signature three stripes.

‘Wednesday’ Star Jenna Ortega Joins Adidas As Global AmbassadorInstagram | adidaswomen & adidas

“This is why Adidas is better,” one stan wrote under the Instagram announcement post, while another stated, “where do I buy this? Take my money!” A third person commented, “Always been a die hard Adidas fan but this just made become an even bigger fan,” and a fourth said it was an “instant cop.”

Ortega shared the good news on her Instagram Story, highlighting that she was “So excited to be joining the @adidas family!!” The Golden Globe Awards nominee also released a statement that WWD reported, and it read:

“My love for Adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways. Growing up for me it always had to be Adidas sneakers and Ts as the go-to.”

The 20-year-old added that her current wardrobe “is made up of the iconic three stripes.” “I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys,” Ortega concluded.

A separate statement from Brian Grevy, Adidas’ executive board member, said that the company was “constantly looking at ways we can push the boundaries in both sport and culture,” cementing their decision to sign Ortega as a global ambassador.

Grevy further stated the brand was targeting “a progressive and passionate next-generation pioneer that is making waves across the globe,” and the actress’s “fresh and creative way of thinking” drew them to her.

Jenna Ortega at the 80th Annual Golden Globe AwardsMEGA

With this signing, Adidas has its sights set on capturing Gen Z consumers, with the Adidas Sportswear’s first collection dropping on February 9 via their website.

‘Wednesday’ Star Faces Criticism For Filming While Sick With COVID-19

The Blast observed that Ortega came under fire after she disclosed that she was not in tip-top shape while filming the beloved “Wednesday” dance scene. The scene went viral on social media platforms thanks to the actress’s unchanging facial expression as she choreographed the dance with some unusual but electrifying steps. 

Detailing the events leading up to that moment during an interview, “The Little Rascals Save the Day” star revealed that she woke up feeling ill. Ortega said, “It’s crazy because it was my first day with COVID, so it was awful to film. Yeah, I woke up and — it’s weird, I never get sick, and when I do, it’s not very bad — I had the body aches.”

The “Elena and the Secret of Avalor” actress further shared that she was given drugs to help her situation and was allowed to film the scene since she had not yet received a positive COVID-19 result.

Both Ortega and Netflix faced immediate backlash, with one person claiming that the move was “a dangerous, unethical, and extremely selfish thing to do, both on her part and the part of the directors and producers.”

The beloved scene was part of the series’ fourth episode and saw the actress dancing to The Champs’ 1981 punk song, “Goo Goo Muck,” from their “Psychedelic Jungle” album.