Your Amazon cart wields more power than you think. Between women-owned beauty brands creating inclusive makeup lines and Black entrepreneurs revolutionizing everyday essentials, these 27 small businesses prove shopping can be both selfish and socially conscious. Watch indie brands transform basic water bottles into works of art while supporting real dreams, or discover stress toys crafted by creators who actually understand anxiety (because they've lived it). Each purchase helps turn someone's kitchen table startup into their full-time success story.
Shopping small hits different when you realize that matcha drink mix comes from a family recipe passed down through generations, or that guided meditation Buddha was sculpted by artists pursuing their passion between day jobs. From compressed toilettes saving the planet one flush at a time to beauty products celebrating every skin tone, these finds do more than just solve problems – they support real people building real businesses. Every click fuels dreams, funds innovations, and proves that sometimes the best products come from creators who saw gaps in the market and thought "I can fix that."
#1 With Golde Pure Matcha Powder You Can Get Ready For A Vibrant Boost Of Energy And Antioxidants That's Both Delicious And Ethically Sourced
Review: "This is my first time trying Golde’s products, and I must say I am very pleased. The flavor and smooth texture of the matcha is a definite 10/10 compared to all others I’ve had. this product has natural ingredients (unlike most) and you can basically travel with this product anywhere due to its size!" - De'Kael Miller
Buy Now: amazon.com
#2 Spills And Messes Are About To Meet Their Match Thanks To A Sustainable Solution With Little Help From Portawipes Compressed Towelettes
Review: "I decided to add a picture because when I saw the picture I thought they were the size of a makeup cotton round instead of a breath mint (ha.). They open up in water to a sturdy wipe and I already have one tube in my purse. What a wonderful product." - L. Annette (Smith) Bisbee
Buy Now: amazon.com
#3 Feeling Stressed? Unwind And Support A Small Business With The Mindsight 'Breathing Buddha', Your Guide To Mindful Meditation
Review: "This is so cute. It has been a helpful visual aid for myself and for teaching my kids mindfulness and breathing exercises. Watching the colors change is relaxing as well. I like that it charges with a USB cable." - EJB
Buy Now: amazon.com
#4 Snack Time Just Got An Upgrade, Thanks To Balanced Tiger Mushroom Bars. These Fungi-Fueled Snacks Are Loaded With Adaptogens, Supporting Gut Health, Immunity, And A Small Business, Too!
Review: "As a fan of mushroom tea and nuggets, I was excited to try mushroom bars. With 11g of plant-based protein and antioxidant benefits, I know I'm getting a nutritious snack that will keep me going." - PC
Buy Now: amazon.com
#5 Pucker Up And Support A Dream Because These Bossy Cosmetics Lipsticks Are About To Give You Serious Confidence In A Tube While Empowering A Woman-Owned Small Business
Review: "This line of lipstick is awesome. It’s so vibrant and is just fabulous looking." - Cenandra
Buy Now: amazon.com
#6 Bags Getting You Down? Give This Good Molecules Yerba Mate Wake Up Eye Gel A Try
Review: "This is my second time buying this product. It works well and does what it says. I also like the small tube and bought another one for my travel toiletry bag. You only need a very small amount therefore this tube lasts a long time." - Ka
Buy Now: amazon.com
#7 Now You Can Give Something Good To Both The Body And The Earth With This Larq Bottle Which Is A Sleek Self-Cleaning Water Bottle Comes That Supports A Small Business With Every Sip
Review: "I went on a trip to a certain country and drinking the tap water made me feel sick. Luckily, I took this bottle with me and used it to purify the water, and it didn’t make me sick anymore, and it even tasted different. Highly recommend this for trips!" - Andy
Buy Now: amazon.com
#8 Give This Wine Wash Dishwasher Attachment A Try And Get Sparkling Stemware And Support A Small Business All In One Cycle!
Review: "Had a hard time finding wine glass holders for my dishwasher. My previous dishwasher had built in holders but my current dishwasher does not. I got tired of having wine glasses break during dish washing cycles. These holders are sturdy and fit the bill for standard glasses. They can fold up when not in use. I would not use them for expensive Waterford crystal wine glasses but they are perfect for everyday glasses. A must have for wine drinkers!" - Alicia
Buy Now: amazon.com
#9 Basic Vases? They Are In The Past. Support Small And Bring Botanical Chic To Your Blooms With The Amaranth Vase That Opens From The Bottom For Easy Draining And Pruning
Review: "It is easy to handle and a small to medium bouquet fits nicely." - Nancy L McKay-Hills
Buy Now: amazon.com
Impact meets innovation as we explore more ways your shopping habits can support rising entrepreneurs. The following finds showcase how small businesses often deliver bigger heart, better stories, and more thoughtful solutions than their corporate counterparts. From personal care to practical solutions, each item ahead proves good products feel even better when they help real people succeed.
#10 Level Up Your Backyard Parties Because This Rollors Backyard Game Offers Skill, Strategy, *and* Supports A Small Business, It's A Win-Win!
Review: "This game is so fun, not to mention easy to learn and portable." - OhEmGina
Buy Now: amazon.com
#11 Dog Outings Just Got A Whole Lot Easier Thanks To This Mobile Dog Gear Because It Means You Can Ditch The Bulky Bags, Keep Your Pup Happy, And Support A Small Business All At Once!
Review: "This was exactly what I was looking for! I do lots of car camping and always struggled with finding a solution for having my pups stuff all in one area. Thank you Mobile Dog gear for creating such a durable product with so much storage. I was able to fit two different types of kibble, toys, harness, puppy pads for our hotel stays, treats, toothbrush etc for our 2 week cross country road trip." - GindiShoots
Buy Now: amazon.com
#12 Headaches? They Don't Rule Your Day, Thanks To Icebeanie Migraine Relief Cap, Which Uses Drug-Free Relief And Supports A Small Business With Every Soothing Chill
Review: "The material is soft and it covered my head with room to be adjusted. Most importantly, it gave me immediate relief, I strongly recommend it!" - Jesus Bohorquez
Buy Now: amazon.com
